About Us

Mainstreet Associations bring together residents and traders, working in partnership to promote their local community by organising and supporting activities as well as sharing information and providing a voice for people living in the area.

Mainstreet Associations have historically achieved lasting benefits for the social, economic and physical environments in their regions. The Semaphore Mainstreet Association Committee consists of up to nine volunteers representing both residents and traders. It is a Working Committee that contributes to positive solutions and promotions of the area. The Committee meets monthly, or as required, to develop and coordinate activities.

The 2023 committee is made up of:

  • Gail Rogers – Xanadu Semaphore, Chairperson
  • Morgan Woolley – Habit Day Spa – Vice-Chairperson
  • Ashley Tippins – Xanadu Semaphore, Secretary
  • Urszula Richards – Online IQ
  • Emmanuel Politis – Semaphore Splash Apartments
  • Paul Tippins – Resident
  • Kelly Wooley – Habit Day Spa

The overarching goal of the Semaphore Mainstreet Association is to promote Semaphore and the Semaphore Road retail precinct as a shopping and tourist destination.

Semaphore Mainstreet Association Inc and its first committee were formed at a public meeting in February 1994 as a non-profit organisation with the following aims:

  • To build on Semaphore’s unique heritage
  • To foster business development and support our traders
  • To promote Semaphore through special events
  • To cultivate a distinctive Semaphore identity
  • To make Semaphore Road the heart of community celebrations
  • To act upon ideas generated through community and business engagement

The current Mainstreet Association is focusing on several present and future goals:

  • To Increase the profile for Semaphore Road and establish a brand identity for Semaphore
  • To increase financial and human resources of the Mainstreet Association
  • To attract more visitors and tourists to Semaphore
  • To initiate or facilitate actions to encourage ‘best practice’ in small business in Semaphore
  • To create and attract more special events year round
  • To ensure community participation

Semaphore Road has a very bright future mirroring its bright historical past. Semaphore Road continues to be an increasingly unique and popular shopping and dining precinct within the metropolitan area of Adelaide. Nowhere else is there a boulevard with the combination of:

  • a beach, jetty and family themed amusement park and playground at one end of the street and an historical harbour with residential and business redevelopment opportunities at the other;
  • an historical heritage and streetscape;
  • a people-friendly environment;
  • a valued family-friendly ‘village’ ambience with local resident and visitor attractions and personalised service (even the provision of bowls of water for dogs!);
  • a range of specialty, café, restaurant, food and service outlets;
  • a local cinema, and;
  • a strong sense of place and community ownership.

If you have any enquiries regarding the Semaphore Road shopping
strip or Semaphore in general please contact us by clicking here.